Last updated 10 November 2026

Privacy policy

This Privacy Policy explains how Shipstack LLC ("Ringzel", "we", "our" or "us") collects, uses, discloses and otherwise processes personal information when you visit https://ringzel.com (the "Website"), when you build, test or subscribe to a Ringzel receptionist, and when you call or chat with a business that uses Ringzel. It also explains the privacy rights you may have under US state law and how to use them.

1. Who we are

Company: Shipstack LLC, a Wyoming limited liability company
Address: 30 N Gould St, Suite #68891, Sheridan, WY 82801, USA
General contact: hello@ringzel.com
Privacy contact: privacy@ringzel.com

Our role: business and service provider

We decide how and why we use personal information we collect when you visit the Website, build or test a receptionist, create or use a Ringzel account, subscribe and pay, or communicate with us directly, including for support and marketing.

When people call or chat with a business that uses Ringzel, we process their personal information on that business's behalf and on its instructions. This includes call audio, recordings, transcripts, summaries, check reports, telephone numbers, call details, messages, inquiry details, booking details where bookings are enabled, and website chat conversations, transcripts and summaries. For that information, the business (our subscriber) decides how it is used, and we act as its service provider.

If you called or chatted with a business that uses Ringzel and have a request about that conversation, please contact the business directly. It is responsible for responding. If you contact us, we will pass your request to the business.

2. Personal information we collect

We may collect the following categories of personal information:

Category	Examples
Identifiers and contact details	Name, business name, email address, telephone number, postal or business address, IP address and online identifiers such as cookie IDs
Business information used to build your receptionist	Information from your public business listing (such as name, address, phone number, website and hours) and your public website (such as services, prices, areas covered and frequently asked questions), and the information and instructions you give us
Audio and electronic information	Call audio and recordings, transcripts, AI-generated summaries and check reports, website chat conversations, and the audio and transcript of test calls you make to a demo receptionist in your browser
Call and message details	Caller telephone numbers, call details (time, duration, routing and outcome), messages, inquiry details and booking details where enabled
Inquiries and demo contact details	What you send through the Website's contact form (name, email address, company if you give it, topic and message), and the name, mobile number or email address you give when you build or claim a demo receptionist
Account information	Account identifiers, login credentials (stored in protected form), account settings and the users you authorize
Commercial information	Billing details, subscription and payment history. Card details are handled by our payment provider; we do not store full card numbers
Internet and network activity	Browser and device information, pages requested and log information our hosting provider records; with your consent, Google Analytics usage data; and, with your consent, the page-visit information the Meta Pixel sends to Meta (section 6)
Approximate location	Approximate location derived from your IP address
Marketing preferences and communications	Your preferences for receiving updates and marketing from us, and the content of your communications with us, including support requests
Inferences	Inferences drawn from the information above, for example about how the Website and the Services are used

Sensitive personal information

We do not intentionally collect sensitive personal information (such as health, religious or ethnic information). Callers may nonetheless volunteer it, for example when calling a dental practice, clinic or vet. Where they do, it is processed as part of the call content on the subscriber's behalf, and the subscriber is responsible for any notice or consent that applies to it.

3. Where we get personal information

From you: when you search for your business on the Website, build or test a receptionist, create an account, subscribe, forward calls, configure the Services, send us an inquiry through the contact form, or contact us in any other way.
From callers and chat visitors: when they speak to or chat with a subscriber's receptionist.
Automatically: our hosting provider records technical information when you use the Website and the Services; with your consent, Google Analytics collects information about how you use the Website; and, with your consent, the Meta Pixel sends page-visit information to Meta (section 6).
From public sources and other companies: business information from public business listings and from the business's public website, and payment information from our payment provider.

4. How we use personal information

Provide the Services: build and run your receptionist and website chat, answer and handle calls and chats on your behalf, produce recordings, transcripts, summaries and check reports, deliver bookings, transfers, routing and integrations where enabled, maintain your account and process payments.
Check calls: run an automated check on each call and report the result to you.
Customer support and inquiries: handle your inquiries, troubleshoot problems and respond to requests, including messages sent through our contact form.
Marketing and communications: send you service updates and, where permitted, information about our Services. You can opt out of marketing at any time.
Advertising: with your consent, the Meta Pixel described in section 6, to measure how our ads on Facebook and Instagram perform.
Website analytics: with your consent, understand how visitors find and use the Website so that we can improve it.
Security and improvement: keep the Services secure, investigate problems, prevent fraud and abuse, and improve reliability and quality.
Legal and compliance: comply with legal, tax and accounting requirements, respond to lawful requests and enforce our rights.

5. Call recordings and transcripts

When someone calls a business that forwards its calls to Ringzel, the call is recorded and transcribed, and we produce a summary and an automated check report. We do this to give the business a record of each call, to pass on what the caller needs, and to check that the call was handled properly. Website chats with a subscriber's receptionist are kept as a transcript and summary in the same way.

By default, at the start of each call, callers are told they are speaking to an AI receptionist and that calls are recorded.

The business that uses Ringzel is responsible for giving its callers any notice and obtaining any consent that the law requires. Federal and state laws on recording and intercepting calls differ, and some states require the consent of every party to a call. Our Terms of Service set out the business's responsibilities in full.

6. Cookies, analytics and the Meta Pixel

Strictly necessary: the Website sets two cookies to remember your cookie choices. It also uses a small amount of session storage that is cleared when you close the tab, and your browser asks for microphone permission when you talk to a demo receptionist.
Google Analytics (only with your consent): if you accept analytics cookies, we use Google Analytics to understand how the Website is used, for example the pages you view, how you arrived, your device and browser type and your approximate location. Until you accept, the Google Analytics script is not loaded and its cookies are not set. We do not send it your name, email address, phone number or anything you type into our forms. You can change your choice at any time with "Cookie settings" at the bottom of every page.
Meta Pixel (only with your consent): the Meta Pixel is an advertising tag from Meta Platforms. It loads only after you accept advertising cookies in the cookie banner. Until then, and if you decline, it is not loaded, nothing about your visit is sent to Meta and no Meta cookie is set through the Website. Once you accept, each page you open sends Meta a page-visit event with the address of the page, your IP address, browser and device information and Meta's cookie identifiers, and it may set Meta cookies (_fbp and _fbc) on your browser. We use it to measure how our ads on Facebook and Instagram perform. Meta may combine this with other information it holds and use it to measure advertising and to show ads based on activity across websites and apps, under Meta's own terms and privacy policy. We do not send Meta your name, email address, phone number or anything you type into our forms. You can withdraw consent at any time with "Cookie settings" at the bottom of every page: the pixel stops sending and we delete the Meta cookies on the Website.
Global Privacy Control: if your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale and sharing of your personal information and of targeted advertising. The Meta Pixel is not loaded, whatever you choose in the cookie banner, for as long as your browser sends the signal.
We do not use session-replay tools.

7. Who we disclose personal information to

We use commercially reasonable efforts to require the third parties above to handle personal information in line with applicable law and our security expectations. We do not warrant the acts or omissions of any third party. To the maximum extent permitted by law, our liability for any third party's acts or omissions is subject to the limitations and exclusions in our Terms of Service.

Service providers

We use service providers to help run the Website and the Services. They process personal information for us under contract, only for the purposes below:

We also use, or may use, providers for payment processing, transactional email, calendar and business-software integrations you choose to connect, messaging (for example WhatsApp, where available), customer support and IT services.
A current list of our sub-processors is available to customers on request at privacy@ringzel.com.

Type of provider	What it does for us
Hosting and storage	Hosting the Website and web application, and storing account, demo and call records
Voice and telephony	Handling calls: telephony, speech recognition, synthesized voice, call recording and transcription
AI models	Language models used to handle calls, build a receptionist from business information, summarize calls and run the automated check
Business information services	Looking up a business's public listing and reading its public website to build its receptionist
Email and workplace tools	Our business email and internal communication
Website analytics	Measuring how the Website is used, only if you accept analytics cookies

Advertising partner

Meta Platforms, only if you accept advertising cookies: it receives the page-visit information the Meta Pixel sends (section 6).

Integrations you choose

Providers of tools you choose to connect to your account, to the extent needed to provide the integration you asked for.

Legal and safety

Government authorities and others where required to comply with the law, a court order or a lawful request, or to protect our rights, property or safety, or those of others.

Corporate transactions

In connection with a sale, merger, financing or transfer of all or part of our business or assets, your personal information may be disclosed to the prospective buyer, investor or merged entity, subject to appropriate confidentiality.

9. Where we process personal information

Shipstack LLC is based in the United States, so personal information is processed in the United States. Several of our service providers are also based in, or process data in, the United States and other locations.

Call recordings, transcripts, summaries, check reports, messages, chat content and call details: processed and stored in the United States and in other locations used by our providers.
Account, billing and support data: processed in the United States and other locations used by our providers, with payment data also processed by our payment provider in its operating regions.
Website technical data: processed by our hosting provider in the United States and in the locations of its network.
Website analytics data (only if you accept analytics cookies): processed by Google in the United States and other locations it uses.

10. How we protect personal information

We use technical and organizational measures to protect personal information against unauthorized access, loss or disclosure, including:

encryption in transit: the Website and Services are served only over HTTPS, and plain HTTP requests are redirected to HTTPS;
private storage: the demo records we hold are kept in private storage that is not publicly accessible; and
protected credentials: service credentials are held in our hosting platform's protected environment settings, not in our code.

No system is entirely secure

Despite our efforts, no system is entirely secure. If you suspect your information or your account is no longer secure, contact us immediately at privacy@ringzel.com.

11. How long we keep personal information

We keep personal information only for as long as reasonably necessary to:

fulfill the purposes for which it was collected;
meet legal, regulatory, tax, accounting or reporting requirements; and
resolve disputes and enforce our agreements.

Specific periods

Call recordings, transcripts, summaries and check reports: kept for as long as reasonably necessary to provide the Services to the subscriber, then deleted or anonymized in line with this section and applicable law.
Other call and chat data we process for a subscriber: kept for the duration of the subscriber's Subscription and a reasonable period afterward, or as otherwise set out in our Data Processing Addendum. The subscriber decides how long this data should be kept.
Demo receptionists and test calls made on the Website: kept for as long as reasonably necessary to provide the demo and deal with any follow-up, and then deleted.
Contact inquiries: kept for as long as we need them to respond to you and to keep a record of our correspondence, and then deleted.
Account and billing records: kept while you are a subscriber and for up to six years afterward where tax or accounting law requires it.
Website analytics data: kept by Google Analytics for the retention period set in our account, which is no longer than 14 months, and then deleted.

Deletion

When a retention period ends, we securely delete or anonymize the personal information in line with applicable law.

12. Children's privacy

The Website and the Services are intended for businesses and are not directed at children. We do not knowingly collect personal information from children under 13 through the Website, consistent with the Children's Online Privacy Protection Act (COPPA). Callers of any age may call a business that uses Ringzel; that information is processed on the business's behalf. If you believe a child under 13 has given us personal information, contact us at privacy@ringzel.com so that we can investigate and delete it where required.

13. Your state privacy rights

Depending on the state you live in, you may have the rights below. They apply only to the extent a state privacy law applies to us and to your personal information. If your request is about a call or chat with a business that uses Ringzel, we will refer it to that business, because it controls that information.

California residents (CCPA, as amended by the CPRA)

Right to know: ask what personal information we have collected about you, the categories of sources, our purposes, the categories of third parties we disclose it to, and the specific pieces of personal information we hold.
Right to delete: ask us to delete personal information we collected from you, subject to legal exceptions.
Right to correct: ask us to correct inaccurate personal information.
Right to opt out of sale or sharing: opt out of the sale of your personal information and its sharing for cross-context behavioral advertising (section 8).
Right to limit the use of sensitive personal information: we do not use or disclose sensitive personal information for purposes other than those the CCPA permits, so we do not offer a separate way to limit it.
Right to non-discrimination: we will not treat you differently for using any of these rights.
Categories, sources, purposes and disclosures: sections 2, 3, 4, 7 and 8 describe what we collected in the past 12 months, where it came from, why we use it and who we disclosed it to. Retention: section 11.

Residents of other states with privacy laws

Several other states give residents similar rights: to confirm whether we process your personal information and access it, to correct it, to delete it, to get a copy in a portable format, and to opt out of targeted advertising, the sale of personal information and certain profiling. You also have the right to appeal if we decline your request.

How to make a request

Email privacy@ringzel.com. We may need to verify your identity before acting on your request, and we will respond within the period the applicable law requires.

You may use an authorized agent to make a request for you. We may ask the agent for proof that you authorized it and ask you to verify your identity directly.

Appeals

If we decline your request, you can appeal by emailing privacy@ringzel.com with the subject "Privacy appeal" within a reasonable time of our decision. We will tell you the result of your appeal and the reasons for it. If your appeal is denied, you may contact your state attorney general.

14. Links to other websites

The Website may contain links to third-party websites that we do not operate. We are not responsible for their privacy practices. We encourage you to read the privacy policy of any third-party site before giving it personal information.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date shows when it was last revised. We will tell subscribers by email about material changes. Your continued use of the Website or the Services after an update means you accept the revised policy.

16. Limitations and order of precedence

Nothing in this policy limits any statutory rights you have under applicable privacy law that cannot lawfully be limited. Subject to that:

this policy describes our practices and is not a contract; it does not create rights or obligations beyond those required by applicable privacy law or expressly agreed in our Terms of Service or Data Processing Addendum;
to the maximum extent permitted by law, our total liability arising out of or in connection with our processing of personal information and our compliance (or alleged non-compliance) with this policy is subject to the limitations, exclusions and aggregate cap on liability in our Terms of Service;
where this policy conflicts with our Terms of Service or Data Processing Addendum, the Terms of Service or the Data Processing Addendum (as applicable) prevail; and
statements in this policy about specific providers, retention periods or technical measures are accurate to the best of our knowledge at the date above and may change.

17. Contact us

Privacy requests and questions: privacy@ringzel.com
General: hello@ringzel.com
Mail: Shipstack LLC, 30 N Gould St, Suite #68891, Sheridan, WY 82801, USA